Total rewards vip access pass2/21/2023 ![]() ![]() That idea came to life during Sunday’s Super Bowl, when Peyton and Eli Manning brought a version of their now famed “ManningCast” to the stage in a ballroom at Caesars Palace in Las Vegas, where their insights and humor were on display in front of about 750 of the casino chain’s highest tier of customers.Īt other Caesars properties in Las Vegas and around the country, about 10,000 guests at invite-only parties were able to watch the show piped in as a companion to the game, or listen to it on Bluetooth headsets that their hosts provided.įormer ESPN anchor Trey Wingo, now a Caesars spokesman and content creator, was in Las Vegas with the Mannings as a sort of co-host, focusing on changing odds and betting trends. As we kept talking to them, it became clear that was something fun for them that would also provide this really unique experience for our Caesars Rewards members.”Ĭaesars debuted a new TV spot featuring the Mannings on Super Bowl Sunday, as well as hosted a private ManningCast for VIP guests. “Then we started to see them on Monday nights, and it was all right there. “As the discussions kept going, we were trying to think of something they would enjoy that also had something to offer that our members would enjoy,” said Chris Holdren, co-president of Caesars Digital. But it hadn’t landed on exactly what form that should take. In all its advertising, Caesars pitched its loyalty program as the differentiator, selling viewers on the idea that its sportsbook app could deliver bettors rewards that were difficult to come by, setting it apart in a crowded field.Ĭaesars knew it wanted Manning meet-and-greets as one of those rewards, beginning with an attention-grabber connected to the Super Bowl, where they’d be featured in a new 30-second spot. But they still were searching for a way to make the most of the appearances included in the deal. ![]() They knew that the addition of the Mannings, including father Archie and lesser-known brother Cooper, could make for a fun twist on Caesars’ new advertising campaign. Executives from Caesars Entertainment were a couple of months into conversations that would turn into an expansive endorsement relationship with Peyton and Eli Manning when the brothers’ weekly “Monday Night Football” companion show emerged as an unlikely TV hit. ![]()
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